Global Service Jam

Global Service Jam are having the second round in October! And I must tell you what we did in March,2011, proudly!

On 11 March, 2011, people interested in service and customer experience met all over the globe. In a spirit of experimentation, co-operation and friendly competition, teams had 48 hours to develop brand new services inspired by a shared theme. That was the first edition of Global Service Jam, and we got to know the theme at the last minute in the opening video, (Super) Hero!

The local Jam was held by Linda Bresäter and Ville Lintamo at Umeå Institute of Design(UID). Jamers were from various programs in UID and people with different background outside the school. It was very exciting with such a short brief that we were not limited by anything except our imagination. We started talking about movies about heroes, not only Super Man as classic image of super hero but also Defendor, an everyday guy who make his own uniform and believe he can protect the city’s innocents.

The nice free talk about movie characters were truly inspiring and we quickly started to work in groups to define what is super hero, what a hero can do (what service),who need hero and why. After sleepless discussion and evaluation, we created three concepts: Local Hero, a public  information platform which benefit people in the neighborhood; Pay it Forward, a reward system to encourage people to help each other; The Monster, an online service to make oneself own hero by finding people or organization who needs help and really helping out.

We liked the idea of The Monster, as the concept had a clearer path to develop. Then, it was all hard work after we decided it!

We chose to present the idea with stop motion, with Linda who did the storyboard, Roy who did post-production in After effect and I as the camera man, and other jamers who worked very hard for making the scene and character design, we made it in 48 hours! Monsteraid it was!



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